How Andrews Distributing Achieved
98% Execution Accuracy with EasyCheck
Texas's largest beer distributor replaced spreadsheet-based tracking with EasyCheck to gain real-time visibility across 3,000+ retail locations.
Key Results
Measurable outcomes from day one
The Challenge
Scaling field execution without visibility
Andrews Distributing services over 3,000 retail accounts across Texas — from large grocery chains to independent convenience stores. At that scale, the ability to confirm that POS materials are placed, promotions are active, and brand standards are met is critical to maintaining relationships with major brand partners like Anheuser-Busch InBev and Molson Coors.
Before EasyCheck, the team relied on a combination of spreadsheets, email chains, and periodic manager check-ins to track field execution. Field reps would manually log placements at the end of each route, often from memory. Managers would compile these logs weekly, spending hours reconciling conflicting data with no way to independently verify what was actually in stores.
When brand partners asked for execution proof — a routine requirement during co-op audits — Andrews had nothing more than rep attestations and fragmented photo files in group text threads. The gap between "we think so" and "we can prove it" was costing them in brand confidence and risking co-op reimbursements.
No real-time visibility into field execution status across 3,000+ accounts — managers were always flying blind.
Spreadsheet tracking led to 15–20% unverified POS placements, creating gaps in brand compliance records.
Brand partners couldn't confirm marketing spend ROI — co-op audits relied on rep memory and informal records.
Field reps spent 3–4 hours per week on manual reporting instead of building account relationships and selling.
The Solution
EasyCheck: Purpose-built for beverage distribution
Andrews piloted EasyCheck with 200 accounts in the Dallas metro. Within the first two weeks, the ops team had more verified execution data than they'd collected across the entire prior quarter.
Photo-Verified Execution
Every placement verified with timestamped, geotagged photos taken in-app by field reps. No more self-reported data — every claim is backed by image proof.
Real-Time Dashboards
Live visibility into execution status across all 3,000+ accounts. Managers see which locations are verified, which need follow-up, and where assets are deployed — all from a single screen.
Automated Compliance
System-enforced standards replace manual checks. EasyCheck flags non-compliant placements automatically, triggering corrective action workflows before brand partners ever audit.
Andrews Distributing — Live Execution Dashboard
3,212 accounts monitored in real time
The Results
Measurable impact across every metric
After 90 days of full deployment, Andrews Distributing saw transformation across every critical execution metric. Here's the before-and-after breakdown.
"EasyCheck gave us something we never had before — proof. When a brand partner asks if their displays are up, we don't say 'we think so.' We show them."
Implementation
From pilot to full rollout in 90 days
Andrews Distributing went from initial setup to fully verified statewide coverage without disrupting day-to-day operations.
More Success Stories
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